Admissions & presales

Your website stops
being a brochure.

Most school websites are a PDF with a phone number. A parent lands at 10pm with a real question, finds nothing, and goes to the next school on the list. Jessica answers instead — and books the tour before the tab closes.

An AI admissions agent is an AI assistant on a school’s website that answers prospective-parent questions about fees, curriculum, eligibility and dates 24/7, captures the visitor’s contact details, qualifies their intent, and books campus tours — passing a full conversation summary to the admissions team.

An admissions officer that never sleeps

Admission decisions get made in the evenings, on phones, by parents comparing four schools at once. Your office is closed for most of that window. The school that answers first is remembered; the rest get a form submission that someone replies to in two days, by which point the parent has moved on.

Jessica sits on your website as a widget and does what your admissions officer would do if they were awake:

  • Answers fees, syllabus, age criteria, board and admission dates — instantly, at any hour
  • Captures the parent’s name, number and the child’s year of entry naturally in conversation
  • Books a campus tour straight into your calendar
  • Hands your desk the whole conversation, not a bare form field

Presales: every lead qualified before it reaches a human

Not every inquiry deserves a counsellor’s hour. Jessica works the top of your funnel — greeting every prospect, understanding intent, asking the right qualifying questions, and routing only warm, ready leads to your team with a tidy summary attached.

The result is that your counsellors stop being paid to answer “what are your fees?” and start spending their time on parents who are actually choosing between you and one other school.

The same agent, already in the parent’s pocket

Here is where it compounds. The parent who asked about fees on your website is the same parent who, once enrolled, asks about attendance on WhatsApp. It is one Jessica across both. The admissions conversation doesn’t get thrown away at enrolment — it becomes the start of the relationship.

That continuity is only possible because Jessica is connected to your school’s live records rather than bolted on as a separate chat tool.

Website, WhatsApp, or both

SurfaceWho it servesWhat it does
Website agentProspective parentsAnswers inquiries, captures details, books tours
Presales agentYour counsellorsQualifies intent, routes warm leads with a summary
WhatsApp agentEnrolled families and staffFees, attendance, grades, announcements — see WhatsApp AI for schools

Turn on one surface or all three. It is one Jessica behind them, which is why the handoffs don’t leak.

What it takes to go live

We drop the widget onto your existing site — no rebuild — and train it on your prospectus, fee structure and admission criteria. Most schools go live in under a week.

Coaching centres and institutes run a shorter, more aggressive enrolment cycle; that variant is covered on WhatsApp AI for coaching centres.

FAQ

Admissions agent questions

What is an AI admissions agent?

It's an AI assistant on your school website that answers prospective-parent questions about fees, curriculum, eligibility and dates 24/7, captures the visitor's details, qualifies their intent, and books campus tours — then hands the full conversation to your admissions desk.

Can Jessica answer admission inquiries on our website?

Yes. We drop a Jessica widget onto your site that answers fees, curriculum, eligibility and dates 24/7, captures the visitor's details, and books campus tours — then hands the full conversation to your admissions desk.

What is the presales or lead agent?

It's Jessica working the top of your funnel. She greets every new prospect, understands their intent, asks the right qualifying questions, and routes only warm, ready leads to your counsellors with a summary attached.

Do we need to rebuild our website?

No. Jessica is a widget that drops onto your existing site. We train her on your prospectus, fee structure and admission criteria.

Is the website agent the same as the WhatsApp agent?

Yes — one Jessica across both surfaces. The parent who asks about fees on your website is the same parent who later asks about attendance on WhatsApp, and the context carries across.

How quickly can the admissions agent go live?

Most schools go live in under a week, including the training data from your prospectus and admission criteria.

Keep reading

Related reading

Next step

Never lose another 10pm inquiry.

See the admissions agent answer a real parent question about your school, in a 20-minute demo.

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